MDAS – Anti Smoking

Wayne produced 4 powerful TV commercials for the Mallee District Aboriginal Services (MDAS) that really ‘hit the mark’ in these communities.

1. This TVC is seen from the perspective of an unborn child who is hoping that Mum will give up (cigarettes) so that she (the unborn child) will not be born already addicted to nicotine and heading down the path to trying to give up cigarettes before she can even walk!


2. This TVC drives home the truth that we would NEVER feed harmful chemicals to our familiy or children, yet if we smoke around them we are doing just that!


3. This TV advertisement underlines the reality that all of us have control over our own lives.


4. A deeply personal plea (from Rudy Kirby CEO of MDAS) in Victoria), to all Aboriginal people in his community and beyond to NEVER take up smoking because it will take away your dreams forever!



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